The History Of ADIDAS

Adidas was laid in 1924.This brand was found in Germany by two bothers, Adi and Rudolf Dassler. The first named of company was Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get it's name known.
However, in year 1948 Rudolf Dassler left the company. Once Rudolf left his brother came up with the famous three stripes logo and changed the name to Adidas.Throughout the years Adidas was seen in the Olympics, and it was the leading brand making their shoes highly sought after by Olympic athletes. In 1978, when Adi Dassler passed away. So after he died, his wife Kathe ran the company.After six years, Kathe also died so the company was left for their son Horst Dassler to run.Unfortunately,Horst Dassler also died after three years.
When Horst Dassler died, Adidas ran into some major financial problems. So,Bernard Tapie comes to make an attempt to save the company.After Bernard Tapie ran the company, the road a hip-hop group named Run-DMC came and put Adidas on another level just like Jordan did for Nike.In 1992,Bernard Tapie was unable to pay the interest from his loan so he mandated the Crédit Lyonnais Bank to sell Adidas.At last,Crédit Lyonnais sold Adidas to Robert Louis Dreyfus in the february 1993.